The knowledge and experience of the PZU Group’s employees represent the company’s enormous capital
We understand its tremendous significance for society and economy, which is why we eagerly participate in various events and conferences to develop business, science, new technologies and financial education. One important example of expert knowledge sharing is programs addressed to the younger generation and cooperation with the academia. This is also a way to reach ambitious students who, in the near future, will find themselves on the labor market and will be able to launch their professional career with PZU precisely.
PZU initiatives - knowledge sharing
PZU initiatives addressed towards the academia are implemented under the motto PZU Student Talent. These programs allow participants to gain practical knowledge and their first professional experience, and learn the organizational structure of a large corporation. These include a nationwide apprenticeship and internship program, Open Business Days, and the Ambassador program.
Ensures the inflow of young talents to the organization and build the image of the company as an attractive employer. In 2022, close to 2,500 students and graduates applied. After over 230 remote meetings with the candidates, 51 participants were recruited: 30 apprentices and 21 interns. The program started in July: the term of the apprenticeships was three months and of the internships – six months. It was offered by various business areas of the company in different locations, e.g., in Warsaw, Kraków, Poznań and Wrocław. Participants were involved in a two-day training cycle on innovation, design thinking, competences of the future, as well as good communication and cooperation. After the program is completed, nearly 70% of interns continued their cooperation with PZU. According to the results of the evaluation survey, 100% of the surveyed interns confirmed that the program met their expectations.
Is another flagship venture of PZU in expert knowledge sharing. These are practical workshops for students all across Poland during which they face real business problems and learn about the nature of day-to-day challenges in their selected area. They are also able to extend the knowledge gained during their studies. In 2022, the venture was held from 28 to 30 November at PZU Park and concerned such areas as innovations, corporate sales, ESG, IT, risk modeling and e-commerce. Close to 120 people took part.
Are a group of active students, who represent the PZU Group in their universities. They help engage the best students in the projects, cooperate with local career offices, recommend student projects in which it is worth participating. Owing to their activity in, among others, local governments, organizations and science clubs they are popular at their universities, which contributes to a higher effectiveness of joint actions. The recruitment of this year’s Ambassadors was fully remote. The yearly cooperation was started off with a two-day meeting in person at PZU Park. In the academic year 2022/2023, a total of 17 PZU Ambassadors have been active in the largest academic centers in Poland. They provide very strong support for PZU during recruitment for flagship programs dedicated to students.
Best practices of PZU and PZU Życie
In 2022, PZU also took part in the 7th edition of “Go4Poland – Wybierz Polskę!” (“Go4Poland – Choose Poland!”) organized by the WSE Foundation within the framework of which PZU became involved in an internship program, mentorship program as well as the Go4 Poland Summer School. PZU experts shared their knowledge in sports marketing, savings programs and ESG with students. PZU has also continued its partnership with the SGH Warsaw School of Economics. Within its framework, PZU employees took part in the “SGH Career Day” job fair, SGH career consultations, and also regularly published materials promoting programs addressed to students at Gazeta SGH. The Company is always first to be chosen for projects organized by the School. PZU was also involved in “Dobra Kariera” (“Good career”), a project organized by the Staszic Institute and under the patronage of the Ministry of State Assets, the purpose of which is to develop talents (students and graduates) from all across Poland.
All actions and cases of cooperation translate into a large number of high-quality CVs received by PZU in connection with projects addressed to students and for junior positions.
Best practices of PZU and PZU Życie
Employer brand campaigns “For Professionals. For You” and “Strong in IT”
In 2022, efforts promoting PZU as an attractive employer under the motto “For Professionals. For You” were continued. In communications, we emphasized the advantages being at the core of PZU’s Employer Value Proposition. They include, primarily, stable employment, a work-life balance, friendly working atmosphere, professional development, and interesting projects.
The year 2022 also saw the launch of the campaign “Strong in IT” which promotes work within PZU’s IT function, the aim of which it to raise the employer brand awareness among specialists in this field. The need to pursue further efforts for this target group results from the insufficient number of candidates on the labor market and tremendous competition in acquisition. PZU’s campaign emphasizes the fact that the organization is oriented towards modern solutions, scale of operations, the friendly working atmosphere so valued by the employees, and the real impact that each employee has on the actions taken.